Target audience Essay Example | Topics and Well Written Essays - 2000 words

Target audience - Essay Example Only the students from high schools, colleges and university of this age group will be chosen in the first marketing phase within the Los Angeles Area . The private high schools are Loyola High School, Immaculate Heart High School, Rose and Alex Pilibos Armenian School, Windward School, Sheenway School, Daniel Murphy High School, Marymount High School, Shalhevet High School and Green Pastures Academy. The public high schools will be John Marshall High School, Los Angeles High School, Dorsey High School, Eagle Rock High School, and Belmont High School. The Colleges included in our school visits are Academy Pacific Travel College, Agape Christian The Lipton Green Tea (LGT) will be portrayed as having the beneficial health ingredients such as the much needed vitamins and minerals and its natural production with no preservatives, additives, and food coloring thereby eliminating the possibility of having harmful side effects will be the main theme of the marketing plan. This marketing strategy to attract a particular target audience will be implemented from January 2006 to June 2006. Free one bottle samples will given to the prospective youngster. They will then fill up a survey questionnaire to determine their taste comments and other comments and suggestions. Colorful expensive brochures and flyers will be given to each free sampling student advertising the many health benefits taking the Lipton Green Tea to make them familiar with the products. The LGT will have the same selling price as a Coke product. This means the LGT will have a very optimistic projection of its marketing strategy to corner a big portion of the beverage consuming market. Coke is one of the favorite thirst quenchers gulped during snacks, breakfast, lunch, dinner and special occasions such as parties, love dates.The next batch of target marketing will be implemented from December to April 2006. The target group is composed of prospective customers relating to the ages ranging from twenty two to forty five years old that happen to pass by when the marketing function is conducted in shopping malls, bus stands, train and public transport stations within th e Los Angeles District. The plan will be to attract beverage fanatics to replace their diabetes promoting beverage needs with the health giving minerals and vitamins found in LGT drinks. The prospective customers will be given expensive colorful brochures and flyers advertising the many health benefits of replacing their present beverages wants like Coke and Pepsi products with the vitamin and mineral filled LGT extract drink for the same selling price. 2.The communications choiceThis particular marketing strategy will concentrate on personalized or face to face giving of free LGT Extract drinks to customer ranging from twelve twenty one in schools, colleges and

Small Business Owner Characteristics Essay Example | Topics and Well Written Essays - 500 words

Small Business Owner Characteristics - Essay Example If you would have listen to my investment advice years ago, maybe you wouldn’t be in this situation. You can look into a small business loan. There is something you can do about your non-existent business background. The first thing I would do is look up this website, http://www.sba.gov/starting_business/planning/basic.html. It is the United States Small Business Association website. They offer help in many different ranges, from business planning to small loans. Since your small business is already established, some of their services wouldn’t be helpful. They do have free online courses to help manage a small business. The Small Business Association should be able to help you not only with bookkeeping, but with business planning. Business planning is a must. It not only helps you define your profit and losses, it helps you market and achieve longtime goals. You can go this route, or if you don’t have time, you can hire a part time bookkeeper/manager. This will d ecrease from your profits. I believe you told me Hugo does his own books. If he can do his own books, manage and still find time to do machinist work, it should be possible for you to achieve as well. Small businesses fail because of the owner’s vision of his business, not what the business really does. You must go into this venture with your eyes wide open. A business owner has to be able to not only manage his staff critically, but his self as well. For example, if a job is going to put you into debt because of your need for perfection, you have to be able to turn that job down. You cannot let the machinist in you override your ability to manage this business. Hugo’s decision to take a small down payment and then take a percentage of the profit for the next fifteen years could be wise or very stupid. The Small Business Association website has a section on financing. You should check it out. If you take my advice and use this

Holy Orders Church

Holy Orders Church Holy Orders refer to the sacrament through which Christians receive the authority and love to execute the holy duties of bishops, priests, and ministers of the Church. Christ selected and designed the first Apostles and bishops. Marriage is the Sacrament in which the family is established. The people who receive this great Sacrament end up becoming husband and wife. They are given grace to feel affection for each other and to rise up offspring to God 1. They become husband and wife until bereavement. Several individuals have been concerned with the understanding of the sacraments of holy matrimony and the holy orders in the churchs contemporary theology. For instance The Catholic custom educates that sacraments are an outward signs, incidents that are clear in our understanding, of the unseen truth of Gods grace in our lives, which is practiced only indirectly by its consequence on our lives. And the customary lessons go further. Not only do sacraments spot the approaching of grace with a noticeable symbol, but they bring about the realism of refinement by the means they connect us to the person of Jesus Christ present in the society which is his house of worship. In the case of the sacraments of occupation this is clear in the way these sacraments begin individuals into a duty, a service, in the church society. Since the outcome of the sacraments is connected to the outer symbol, which should be as comprehensible and fluent as possible. To a great level the society itself is constitutive of the symbol, and is thus vital in calling forward the gifts of the occupation in which each individual is well-known and established in each sacrament of occupation. The Bible pioneers us to a widespread custom of sacramental movement. For example the Hebrew Scriptures do not utilize any phrase that we would interpret as sacrament, but portray acts of worship base on representation. The most significant of these is the Passover festivity, but there are many others 2. However, in the New Testament Jesus built on these obtainable customs of worship, as well as on the narratives and descriptions of the Scriptures in his events and in his teachings. Consequently, the sacraments we rejoice in nowadays are all developed from these events and teachings of Jesus. That is why we refer to Matrimony Holy Orders as the sacraments of occupation, a statement that originates from the Latin for call. Meaning that, all of us are called by God. As a matter of fact, we are called at different levels, and increasingly all through our lives, we are called into existence, into human self-respect and accountability, and into certain associations, societies and tasks. Most significantly ,we are called into an cherished spiritual union with God that does not come as expected but must be required and refined within the grace, or a particular outreach, of God. The rites of marriage and priesthood are examined from theological, historical and structural point of view. The complementary offices and responsibilities in the house of worship are differentiated and explained. The pastoral ministry of the ordained is viewed in its ecclesiological context and purpose, with concentration given to a suitable understanding of rank. Special concentration is provided to the sacrament of matrimony, a theology of sexuality, and the association between matrimony and celibacy.The Christian perception is that, despite the fact all of the complex human tradition of disputes and competitions, maltreatment and unfairness, chauvinism and eliminations, matrimony in the grace of Christ are redemptive. They are authorized to exceed all the troubles and to make families and relationships all over the community that bring health and completeness and pleasure both within their individual family circle and in the wider society. This too is a necessary part of building the church, the society of the believers of Jesus. This also is a sacrament of occupation, of the passion to build up the church that contributes in the work of salvation. The sacraments of priesthood and matrimony are headed towards individual redemption and the building of the People of God 3. In the early existence of the Church, believers were encouraged to get married to other believers and bring up their off springs according to the illustration presented by Jesus; the matrimony was celebrated as a public issue and was not ruled by Church sacramental rules. It was not until the 12th century that matrimony was being recognized as a sacrament by Church theologians, although from around four hundred CE Church leaders started their participation in the rite of marriage. In the sacrament of matrimony, viewed by the Church as symbolizing and dividing the secrecy of the harmony and true love between Christ and the Church, Married couples are to develop in the alertness that their calling is one of assisting one another, in Godliness, in their matrimonial life and in the bringing up the children. This is viewed that, the birth of off springs that may lead to marriage of believers, and the baptism of these children, helps the People of God, the Body of Christ, to be enabled throughout the centuries. From earlier periods Christian marriage has been seen as being fixed in the notion and realism of self-gift, with this gifting of oneself entirely to the other reflecting the actuality of God, Married partners, together with all people of the Body of Christ, are sustained and reinforced in their vocation through the welcome of the Eucharist. The meaning the Church places on the Eucharist in the blessing of matrimony can be viewed in the Catechism where it states: It is thus proper that the partners should seal their approval to offer themselves to one another through submission of their individual lives by joining it to the offering of Christ that is made present in the Eucharistic sacrifice, and by getting the Eucharist so that, speaking in the similar Body and the similar Blood of Christ, they may form one body of Christ. However, during earlier periods in the house of worship, coordination of leadership developed to assist the society live its life in the way they felt Jesus identified them to. Finally this offered increase to a number of offices, bishop, presbyter, deacon, which needed a ceremony of ordination so as to complete that office It is about two fifteen CE, with the Apostolic custom of Hippolytus that the house of worship is capable of tracing the original existing rite of ordination, providing a clear sign of the earliest reality and performance of ordination. When we perceive the complementarily of these sacraments of occupation, we are observing the house of worship in a manner that may be new and thus seems odd. Some may even imagine that this is a more Protestant method of observing our Christian being collectively and at the nature and purpose of the house of worship. So far this organic means of viewing the house of worship and our positions inside it is built right into our sacramental performance and our theology of the sacraments. In addition, essentially and theologically there is no shared exceptionality between the sacraments of Matrimony Holy Orders. Though the present regulation of the Catholic Church needs celibacy of its priests, that has not all time and all over been so. An individual can be named to assist in the building up of the body of the risen Christ, which is the society of followers, in two ways. He can be the one to bring the society collectively in Eucharist as well as being one of individuals who build up the society family by family in weaving the redemptive relations. The two sacraments of occupation, similar to the entire sacraments, are not just celebrations that occur in a given moment and then are history 4. They are ongoing and continuously unfolding the truth in our existence as we remain heading towards full salvation and change that move us towards redemption, which is our correct connection with God and thus with one another. The main fundamental calling of a believer is the call into discipleship of Jesus in a society of disciples. Thus the main fundamental sacrament of calling is in fact baptism, or more precisely initiation which is celebrated in first Eucharist, Confirmation, and Baptism. It initiates an individual into the membership and life of the house of worship. Therefore, the solemn festivity simultaneously of the heavenly invitation, of the reply of the person, and of the welcome of the society which is both the local meeting of followers of Jesus, and the great general People of God, the international church. Nothing is actually superior or closer in the association we have with our maker than the grace and vocation of baptism. However, that vocation expressed by baptism, that calling of the baptized, plays out in different ways for different individuals. Amongst our 7 sacramental celebrations, we recognize this by a series of festivities shared by all, and by 2 festivities focused on the 2 crucial ways in which the church as society of salvation in the world is built up. And these 2 are usually identified as the sacraments of vocation. The Catholic Churchs point of view concerning marriage was considerably customized by the 2nd Vatican convention. The congress adopts an amazingly individuality position which talk of the marriage covenant that is conserved by a permanent personal approval. Despite the fact that they do not make the other ends of nuptials of less value, the true perform of conjugal love, and the scenery of family life which results from it, tend to organize the partners to courageously cooperate with the love of the maker and redeemer who through them they develop and improve their own families. Reliable married love is taken up into godly love and is enhanced by the redemptive supremacy of Christ and the salvation act of the Church. The new prominence in the religion of marriage is reliable with the allegiance of modern sociology that this age people marry and stay in marriage because of their love for each other. Moreover there is the emphasis on the common swap of love comprising the sacrament of marriage, on marital love as the basis of the body of marriage, on the necessity for development in this love to receive the sacrament to its full comprehension, and on the requirement for the Church to continuously bring forth the observers worth of this sacrament to the entire community of belief. As two people are called to be truthful, kind, and polite in fulfillment of their marriage covenant to each other, hence the whole Church is called to be truthful to its agreement with God in Christ. The need of faith dedication for the sacrament of marriage is also emphasized. Marriage is not a ceremony whereby two people are lawfully bound together 5. Marriage as a sacrament is an act of reverence, and expression of trust, an indication of the unity of the Church and mode of the presence of Christ. The whole consummation of marriage is more than a genetic act. The previous theology and the canon rule emphasized that a marriage amid two baptized Christians, once they are executed in accordance to the ritual of the Church and once accomplished by a particular act of physical union, can never be disbanded, not even by the pope. The expression of the mutual love according to the council which is at the emotion of the sacrament comprises of more than biological unification. It engages the good of the whole personality. Consequently it can enhance the expressions of body and psyche with a unique self-respect, making it possible for these terms as special component and signs of friendship classic marriage. The broader ecclesial element of the sacrament is maintained. Christian spouse in virtue of the sacrament of marriage implies that the ambiguity of that unification and successful love that is there between Christ and the Church. The Catholic marriage which is also known as matrimony is a permanent union involving a man and a woman, formed by human agreement and approve by godly grace. It is among the seven sacraments and is normally celebrated in a matrimony Mass 5. The covenant necessitate that the two parties be one woman and one man and they be free to get married, that they enthusiastically and consciously enter into a suitable marriage agreement, and that they faithfully implement the performance of the agreement. From the viewpoint of the Catholic Church, the circumstances for a sacramental marriage, both the man and the woman ought to be baptized, capable of marrying and unreservedly approval to the marriage. The Church in general offers classes some months prior to marriage so as to assist the participants inform their approval. All through or prior to this time, partner to be are confirmed, if they have previously not received authorization and it can be completed devoid of grave trouble. The Church has more necessities for the form of vows, which is the canonical form. Unless dispensed, the canonical type of marriage should be followed. The partaker in a marriage agreement should be free to get married, and to tie the knot. They ought to be a single man and woman, with no hurdles as lay down out by Canon law, the partaker should plan marriage. It is consent that creates marriage in the Catholic Church. Approval consists in a human being act by which the associates equally give themselves to one another. The approval should be a free act of the will of the parties consenting, free of force or grave external fault. If there is no freedom, the approval is null. A Catholic church marriage cannot be formed if one the following obstacle are given, some of these dispensation may include Ancestral and permanent Impotence, Consanguinity to the fourth security line, including lawful adoption to the second security line, relationship by marriage, for example a sister-in-law in the direct line, previous relationship, Holy guidelines, continuous vows of chastity in a spiritual organization, difference of religious group 6, The ministers of matrimony stresses that husband and wife should realistically implement the marriage agreement. In the tradition Roman Catholic, the spouses are unstated to confer marriage on each other. The partners, as minister of elegance, obviously confer upon each other the sacrament of marriage and expressing their approval to the church. Conclusion The Sacraments of Christian faith includes Holy Orders and Matrimony. They are established so that the receiver may devote themselves toward the salvation of others. They also contribute to the deliverance of the receiver, but only for the reason that the recipients work for the salvation of others. For the Christian to receive Holy Orders generally, it is essential that he be a baptized male, and, in the case of grown up that he be acting on his own free will. Licit reception entails that the candidate be capable according to canon rules and that he be free from all obstructions. All guidelines are normally awarded by bishops; but the abbots also have the authority of conferring tonsure and slight orders on their own subjects. Reference Buitendag, J. (2007). Matrimony in the teachings of Martin Luther, worldly yet holy: an alternative between secularism and clericalism. Bausch, W. (1998). The original appearance of the Sacraments: Mystic. Duffy, R. (1990). Eucharist in Oxford Dictionarys Christian Church, New York: Oxford Press. Giles, D. (2002). The Sacraments, Franciscan University: Steubenville. Klein, G. and Wolfe R. (1998) Pastoral basics of the Sacraments: A Catholic viewpoint, New York: Paulist. Williams, G. (1979). The Sacramental existence: An Orthodox Christian viewpoint, (3rd ed.), freedom: St. John of Kronstadt Press

The Use of Satire in Gullivers Travels Essay -- Literary Analysis

Satire is a literary work that uses humor, hyperbole, and derision to ridicule the human behaviors and customs. Rather than being judgmental, many writers utilize satire to convey their innovative ideas to change certain aspects of society. From the many writers that used satire to condemn the actions of society, Jonathan Swift's, Gulliver's travels, stands as one of the best satirical work in human history. Published in 1726, Gulliver's travels is an adventure of Lemuel Gulliver whose voyage turns into a series of disasters to various strange islands where he lives with humans and animals of various sizes, behaviors, and philosophies. Through the usage of extended metaphor and symbolism, Swift brings to light numerous religious and political follies of 18th century English society through the characterizations of the Lilliputians. Lemuel Gulliver is the third son of his father. He was born in the peaceful county of Nottinghamshire, where he attended post-secondary school at Emanuel College. He became an English surgeon after attending medical school at the prestigious University of Leiden. Even though, Gulliver is a smart man, he is without a doubt gullible. He has a simplistic unbiased view of the world. He believes everyone is just as honest and modest as he is while in reality the world is full of corrupted individuals. After University, Gulliver sets out to be a voyager. In his most significant voyage, he travels as a surgeon on the merchant ship, Antelope. While in sea, a catastrophic storm devastates the ship causing the crewmembers to die. Subsequently, Gulliver washes up on the shores of Lilliput as the only survivor from the Antelope. After waking up from his tribulation, he finds that he is captured and tied down... ...he egg breaking ceremony to emphasize the absurdity of any religious war."(Downie) Throughout the book, Swift's usage of satire brings to light how in the 18th and 19th century the English society was morally, socially, and politically corrupted. Swift makes it clear that every normal person wants to be concerned with honor, gratitude, common sense, and kindness, but on the contrary human intentions are always strayed into a wrong path. Works Cited Swift, Jonathan, and Alfred Bradly Gough. Gulliver's Travels;. Oxford [Eng.: Clarendon, 1915. Print. Soens, Lewis A. Gulliver's Satire. Google Books. Web. 02 Apr. 2012. . Ewald, Wiliam Bragg. The masks of Jonathan Swift. Oxford, Great Britain: Basil Blackwell, 1954. Downie, J.A Jonathan Swift: Political writer. London Routledge and kegan Paul, 1984

Teaching theories and assessment

First I am to give an overview of the cardinal theories of instruction and appraisal that I use mundane within my work as a coach. My learning involves a broad scope of scholars from E2e pupils ( 16-19 ) and grownups ( 19+ ) , so I use a big assortment of different ( sometimes contradictory ) methods. Pavlov- Pavlov identified two types of learned response to a topic. Reflex response- a response to a topic or state of affairs that is unconscious ( nonvoluntary ) Conditioned response- a response that is learnt or taught ( voluntary ) Through this theory I foremost use learning stuff to get down to condition a response and the ideal end is that these conditioned response bend to reflex responses after an initial â€Å" subsiding in † period. Maslow- Hierarchy of Needs- This is about common sense. Learners can non larn if they are uncomfortable, stressed or distracted. I believe people learn more expeditiously if they find the solutions to their ain jobs. As we all do in life. Skinner- â€Å" Operant conditioning † – This applies to both sets of scholars. It is my experience that larning takes topographic point more efficaciously if it is delivered as a series of little stairss that combine into a entire end or decision. But before learning can take topographic point the pupils need to be motivated to larn. In the instance of the E2e pupils Taylor ‘s theory of â€Å" economic adult male and McGregor ‘s â€Å" Theory X † comes into drama. The motivation theories for these pupils are fiscal and are rewarded for go toing learning Sessionss even if they do non desire to. On the other side of the graduated table, many of my grownup pupils are of a more mature age and are financially comfy and have no demand for a fiscal wages. Their wages can be found in other theories: Mayo- Social man- Many of my grownup scholars are on the classs non merely to larn, but to run into new people and bask the societal facets of acquisition. Once the scholar is in category it is indispensable that they are motivated to transport on acquisition. Hertzberg ‘s theory is so really applicable. The pupil must experience that they are being praised and that they feel good about their acquisition and all unfavorable judgment that is given must be really carefully worded and must ever be constructive. This so brings us to the importance of appraisal. There are many practical theories that are applicable to my mundane instruction. It is of import that I non merely measure my pupils ‘ work, but my ain instruction. First formative appraisal is used with pupils as an on-going procedure. It is indispensable that pupils work are continually assessed to non merely give pupils motivational feedback, but it is a step of comprehension and how much the pupil has understood and is besides a contemplation on your learning practise. This method is normally provided informally on a one to one footing, giving the pupil the chance to add his ain sentiments on his or her acquisition advancement which in bend starts the procedure of ego appraisal. Self-assessment is normally introduced when the pupil is constructing in assurance in a topic. Now that the pupil has a greater apprehension they are able to measure their ain work and able to reflect on their ain accomplishments or weaknesss now that their cognition of the topic becomes more advanced. One of the most successful appraisal methods seems to be a multiple of both ego and diagnostic appraisal. This where the pupil is set a short trial on a comparatively regular footing so the pupil is confident in the given undertaking and after finishing the trial the pupil measure his or her ain trial either separately or in a group. That manner the pupil is able to compliment themself or the others around him or the group is able to supply constructive feedback together. It is a great morale encouragement when the pupil has done good and is a great signifier of support when the pupil needs excess aid. The summational appraisal method tends to be used more for the E2e pupils that are accomplishing nationally recognised makings and normally take the signifier of coursework that is produced throughout the class and given a concluding grade. As I said at the beginning I have found that some of the theories that First the most complicated group to learn is the E2e group. As I said earlier they are ab initio influenced throughLearner Profile Angstrom:Wayne has late left school without any concrete makings. He has joined CG Partnership because of the fiscal wages he will acquire go toing the group and believes it will be easier than working for a life. He is being pressured to travel to college by other staff members, but does n't truly hold any involvement in this way and is merely interested in socializing with his friends and spends most of his trim clip either imbibing or taking drugs. He struggles to gel with the remainder of the category and â€Å" ca n't see the point † in a batch of the category activities. His is a victim of low self-esteem and frequently adheres to peer force per unit area to â€Å" play the category sap † for attending. Due to his hapless school attending his degree of basic accomplishments is really low and battles with any written undertaking and fails to hold on the simplest numerical constructs. He tends to arise against any signifier of authorization and â€Å" will non be told what to make † . His lone involvements tend to be music, skateboarding and surfing the Internet.Learner Profile B:Bob is 68 old ages old and has been out of instruction for many decennaries. He has a grade in technology. This is his first experience of instruction since go forthing school and attends the Sessionss along with his wife.. He lives locally and owns his ain place. He has been retired for 2 old ages and is financially stable. He now has plentifulness of clip on his custodies and is eager to larn new accomplishments and enthusiastic to maintain up to day of the month with modern engineering. He wants to utilize his new found accomplishments in mundane life and believes his new found accomplishments will let him to bask farther facets of acquisition. He sometimes becomes baffled when faced with engineering or rules he is non familiar with and sometimes struggles with different attacks to learning as he is used to traditional instruction methods. Stating this, he perseveres and is speedy to a ccept new rules that are presented. He is sometimes outspoken in category, but this because he enjoys the societal facet of the class and clearly revels in the company of others and enjoys being portion of that group.

Geographical Importance of Fata

GEOGRAPHICAL IMPORTANCE OF FATA 1. INTRODUCTION The spectacular land in which the Pathans live has had a major effect on their history and their way of life. — J. W. Spain Geography has a significant  position  in making of a nation’s fortune; either in the shape of geo-politics or geo-economics. It can shower blessings or bring curse to the residents of the locality as one can’t change the geography.It is well said that a state’s political system, economic  structure, judicial organization, demographic size and relations with other states can change according to the needs and aspirations of the people but one thing remains constant, and that is â€Å"geography†. If one cannot change the geography of a region but at least can mould its contours. It means that the method of handling is important to invite the blessings or curse of a region’s geographical  location. To testify the above, FATA presents an excellent example. FATA is situa ted on the North-Western side of Pakistan bordering with  Afghanistan.Since the ancient times, FATA has been a testing-ground of the empires’ ambitions to fulfill. Alexander the Great, Chengiz Khan, Taimur the lame, the Mughals, the Turks and the British Empire have touched the Pakistan’s Tribal Lands to pursue their adventures. All of these  political campaigns  have left long-lasting impacts on the fate of tribal people. The land has seen Great Game between the Russian and British Empires in the last two centuries and also a race between the two super powers (US & USSR) in the Cold War era.Now FATA is experiencing another ill-fated adventure of â€Å"War on Terrorism†. The status of FATA and its proximity to Pakistan Afghan border are a serious challenge for Pakistan on a number of levels. Historically, along Afghanistan it has been an arena for imperial competition, a battle ground and a definite invasion route. The area had been a launch pad for the ex ercise of influence in Kashmir, Sub-Continent and Afghanistan. Recently it has been emerged as source of terrorist and criminal activity that threatens Pakistan’s national security.The region due to its geographical location has a geo political and economic significance as it is a potential trade route for economic development of the Central Asian states and for peace and prosperity in Pakistan and Afghanistan. Geo-Political Setting The North West Frontier is not only the frontier of India. It is an international frontier of the first importance from military point of view for the whole empire. Simon Commission The region which includes, â€Å"Afghanistan and the Khyber-Pakhtunkhwa has perhaps seen more invasions in the course of history than any other country in the world.    During all this period the plains had been dominated by great powers, the hill tract and tribes continued to value and protect their independence. For centuries, tribal society has persisted in the F ATA, and remained open for numerous invaders out of those the most important are Alexander the Great (356 BC-310/309 BC), the Great Genghis Khan ( 1162 to1227), and Timur Lung (1336 to1405). The people of this region always defended their homeland against all sorts of external aggressions. Over the period of time, this response has made them passionately autonomous.With the exception of Aurangzeb Alamgir, other rulers followed a policy of conciliation desisting from all direct and indirect interference in the internal affairs of the area. In this paper the focus on FATA history will be from the era of British supremacy in the Sub-Continent till todate. 2. THE FATA REGION THROUGH AGES British Supremacy During early 19th century, the British had established their supremacy over the subcontinent except Balochistan, Sindh and the northwest tribal belt. It was the period when Russia was advancing southwards in Central Asia.The British Government in England was perturbed and thought it an â€Å"imminent threat to the security and tranquility† of the Indian Empire and asked the Government of India to checkmate them. Thus began British involvement with NWFP, its tribal belt and Afghanistan. First Anglo-Afghan War (1839-42) It was understood both in London and Calcutta, which was then the headquarters of the East India Company,  that the Amir of Afghanistan was entering into secret negotiations with Russia. Accordingly, in 1838, the Government of India declared war against Afghanistan.Since Ranjit Singh, the ruler of the Punjab would not give passage to the English army through his territory, Auckland, the British Governor-General of India, decided to dispatch his forces through Sindh. In 1839, the British-led Indian Army passed through Sindh and Balochistan and conquered Kandhar and Kabul, the capital city of Afghanistan. During the winter of 1841-42, there was a mass uprising against foreign forces and the Indian army comprising twelve thousand soldiers left the city of Kabul along with their followers and marched eastward in the direction of Jalalabad for safety.The tribesmen gradually destroyed the entire Indian forces while on retreat. By January 1842, only one Dr. Brydon was able to reach Jalalabad to narrate the tragic story of the massacre of their comrades. â€Å"A large British-led army had not been wiped out so completely in living memory. † Owing to their terrible defeat in the First Anglo-Afghan War (1838-42) the British had realized that the task of ruling over the tribal territory in NWFP and Afghanistan was beyond their resources in India.Thus they followed the policy of â€Å"close door policy† and their interest in the affairs of the tribal area in NWFP and Afghanistan remained minimal. Second Anglo-Afghan War (1878-79) There was a change in British policy after 1876. The encouragement due to increase of British resources owing to the conquest of Sindh (1843) and the Punjab (1849) as well as the concern am ong British strategists in England due to the advance of the Russian armies in Turkestan close to the borders of Afghanistan made them to review their policy. The policy of Disraeli who became the Prime Minister in U.K. in 1874 was to build a strategic line of defense against Russian advance in Central Asia. It was felt that sooner or later the British and the Russian forces would confront each other in Central Asia. This thinking led the British to increase their sphere of influence in Afghanistan. In 1878, when Amir Sher Ali of Afghanistan refused to allow an English envoy at Kabul, Lord Lytton declared war on 20th November 1878 and British troops invaded Afghanistan and Sher Ali ran away and later died. His son Yakub concluded the Treaty of Gandamak on 26 May 1879 agreeing to British terms.The war had encouraged the British to formally occupy most of the tribal belt. It included a permanent advance and control of the famous Khyber Pass but Kurram valley was occupied some years la ter. Withdrawal of British Forces from Durand Line In June 1897, the Waziristan tribes revolted against the British forces. This was followed by an attack by tribes of Malakand against the garrisons in the pass and in Chakdara. By August, Mohmands attacked at Shabqadr, and later Afridi and Orakzai attacked at Tirah and the Khybar post was lost by the British.The Samana forts were attacked and â€Å"the garrison in one case wiped out to a man. † Later Khyber was reoccupied and Khyber Rifles were re-established and new roads and more forts were built. To meet the situation Lord Curzon adopted a policy of â€Å"withdrawal and concentration†Ã¢â‚¬â€œwithdrawal from the advanced posts, employment of the tribal forces for the defense of  the tribal country, concentrations of British forces in British territory as the second line of defense and the improvement of the means of transport and communication.This policy continued up to 1919. Partition of Sub Continent In conjunct ion with the independence of Pakistan and India in 1947, the tribesmen as a whole expressed their popular will to join Pakistan. The tribes were assured a continuation of agreements between tribes and the British Government by Quaid-e-Azam Muhammad Ali Jinnah. Since then no fundamental change in the administrative, judicial and political policies for the FATA has taken place. Soviet Invasion After the Soviet invasion of Afghanistan in 1979, the FATA came into the limelight.The influx of Afghan refugees, spread of militant culture, continuing civil war in Afghanistan and religious extremism leading to the rise of the Taliban did much to aggravate the situation. By and large it all contributed to an altered ethnic balance, weapons proliferation, inflow of narcotics, hindrance in developmental efforts, deteriorating law and order and de-sanctification of the international border between Afghanistan and Pakistan. United States’ InvasionFollowing the United States (US) led invasio n in the Afghanistan in 2002, the tribal areas again came into focus when a large number of foreign militants were found taking refuge in these areas. Since then military operations carried out in the area have bought the lingering problem of the FATA and its integration issues with the national mainstream of Pakistan to the forefront. 3. ADMINISTRATIVE, POLITICAL, ECONOMICAL, EDUCATIONAL, JUDICIAL, AND SOCIAL ASPECTS OF THE TRIBAL AREAS The Constitution of Pakistan introduced in 1973 is the main foundation on which the existing system of governance of the FATA, revolves.This law states that the Federal Government of Pakistan will be the only one to extend authority in the FATA, while the Province will extend their authority to ‘Provincially Administered Tribal Areas, making the FATA to be controlled by the central government. The President therefore is the only one who is in position to give directions to the Governor of a Province where that specific Tribal area is located, who shall under this article will follow the directions of the President. The FATA is divided into two administrative categories.First, the ‘protected areas’ which come directly under control of central government through political appointees/agents. They are vested with judicial powers as well. Second, the ‘non-protected’ areas those are governed through the local tribes indirectly. The troika of Jirga, Political Agent (PA) and FCR of 1901, blends making the administrative and judicial systems in tribal areas. The Governor in a province is the representative of the President of Pakistan, who acts on behalf of the Federal Government and administers the Tribal Areas through the FATA Secretariat.Agriculture forms a sizeable economic activity in the FATA, while the adoptions of age old agriculture systems have left the productivity of this important commodity for the local below subsistence level. Besides agriculture, the holding and growing of the livestock i s also an importance economical activity in the FATA. However due to the adoption of non-scientific methods of animal husbandry, desired output is not achieved. A few areas in the FATA have timber and other forests.Deforestation, use of valuable timber as fuel, its smuggling to the Afghanistan and degradation of grazing lands due to continuous droughts has resulted in the loss of these income-earning opportunities. The tribal areas, thanks to their terrain configuration, are sought to possess vast deposits of numerous minerals. Because of inadequate geological surveys, the security environments in the FATA and tribal disputes over these perceived ‘minerals rich tracts of land,’ they have yet been explored.This situation has significantly affected the attention of private sector to draw their investment in these areas. The less number of schools, health care facilities, communication infrastructure and allied services do not support any major economic venture, keeping th e area economically underdeveloped. 4. AVAILABILITY OF NATURAL RESOURCES IN FATA Due to its geography, FATA should not be allowed to be used as a spring-board and launching-pad for the satisfaction of international politics’ stake-holders.Our leadership has to consider a parallel approach of geo-economics with geo-politics. This is a viable solution to improve the living standard in the Tribal belt. Although geo-economics approach is an evolutionary process and takes time, but it has capability to change the fate of the tribal people in the long run. Basic thing for this strategy to be useful in future is the restoration of peace in the region. Then an atmosphere can be created to develop infrastructure and finally to exploit the natural resources of FATA in a right direction.Oil and Gas Reserves Huge reservoirs of oil and gas have been explored in Khyber, North and South Waziristan Agencies. The Oil and Gas Development Corporation (OGDC) should start drilling in FATA, whileà ‚  numbers  of multinational companies have shown keen interest in this region for oil, gas and other minerals exploration. The foreign oil company, Tullow, has obtained a license for the exploration of the reservoirs of oil and gas in the North Waziristan Agency while the oil company of Ireland, MOL, has shown interest in the Khyber agency.Now a suitable environment, consistent effort, due attention and keen interest is needed to speed-up the process of development. In 1996, a British Petroleum Company indicated after a seismic survey that the oil and gas reserves of NWA have the success possibility of 1:3 while these possibilities in Middle East are 1:10. Lime Stone and Coal The geological surveys of 85 per cent of the tribal belt have revealed immense prospects of mineral exploration. Some of them have been already utilized but much yet to be extracted.This not only can engage the local youth with constructive and profit-making activities but can also attract the foreign invest ors which can ultimately be exported. Bajaur Agency has 130 million tons of lime stone reserves while Khyber Agency has 454 million tons of it. Orakzai Agency, Kurram Agency and North Waziristan Agency have 178 million tons reserves of high-level coal. Some work is underway there but is deeply hindered by the elements of militancy and military operations on one hand and lack of scientific know-how and use of modern technology on the other hand. Marble and GraniteThe mines of Marble and Granite are likely to have good potential for growth. And with huge reserves of eminently valued marble including white marble, are in abundance in Bajaur, Mohmand, Khyber and NWA alone with a total of 570519 ton reserves. If this industry is given proper government attention and the project designed are properly implemented, they can provide job opportunities to several thousands of individual living here. Gem Stones Like Baluchistan which is hub for natural resources, FATA has also been kept aloof r egarding development for various known unknown reasons.Geologists have indicated that this region is also enriched in availability of venerated and semi venerated gem stones. Emerald and tourmaline are found in the north while garnet and quartz are found in South Waziristan and Bajaur. But due to lack of exploration their reserves have not been properly identified. Gold, Copper and Chromate FATA Development Authority (FDA) is of the view that huge deposits of various minerals like gold, copper, chromate and lot of others are available on 4707 square kilometer area of NWA.After digging 7000 meter deep the surface, the FDA experts reach to conclusion that 36,000 million tons of copper is available in just 16 kilometer area of NWA Boya Shinkai spot. FDA has tested 37,000 samples of natural resources in laboratories. Current price of one ton copper is seven thousand dollars in international market and mountains of NWA have deposits of billions dollars hidden in just 16 kilometer area wh ich if explored can change the fate of most deprived inhabitants of this war ravaged area as well as bring economic stability in country.Natural Forests The natural forests and fruits is a wealth in this regard. Forest area is decreasing day by day by ruthless cutting where there is not an effective law to prevent the practice. Fruit production is also affected because of insurgency, military operations and lack of a permanent water supply. The local people are digging out these minerals by using dangerous means like blasting, on one hand destroy large part of these reserves while on the other this activity inflict irreparable damage to eco-system of the area.No proper, planned and modern system is being used to explore these mineral resources as the Government is still showing no interest in exploration because no industries were set up in the area for raw material as the situation is not favorable for it. The availability of such huge reserves can contribute a lot in economic matu ration of the country. Proper government assistance will not only help the locals regain jobs but would also help in restoring peace and stability.But, extremism and militancy have brought already poor economic and trade activities of the Agency to a standstill, while many traders and businessmen have migrated to other parts of the country because of the fear of being kidnapped for ransom or killed by unknown armed groups. 5. GEOGRAPHICAL IMPORTANCE OF THE TRIBAL AREAS AND GREAT GAME Besides being the one of the most important areas of Pakistan because of its strategic location in proximity with Afghanistan, tribal areas are also one of the most sensitive areas of the World.The War on Terror has further enhanced the importance of the tribal areas significantly. The Tribal Areas have the strategic importance, as these areas can play a significant role of a buffer zone between the turbulent Afghanistan and Pakistan. Of late this importance has been further highlighted in global geopol itics because tribal areas lie between the warm waters of Arabian Sea and the Central Asian countries i. e. Tajikistan, Kyrgyzstan, Uzbekistan and Turkmenistan and Kazakhstan etc, which have a very large oil and gas potential.The Central Asian states being land locked, the energy wealth has to be exported by pipelines passing through these areas to Arabian Sea Ports for onward distribution to the world. As the energy control is a key to the global supremacy, the 21sl century power game is destined to be played by the major powers around the potential producers and pipeline routes. Thus the tribal areas located on the rim of Afghanistan border with Pakistan, cannot remain immune to the spill over effects of any socioeconomic or political storms occurring in this strategic triangle. ———————————————— —————————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- The New Great Game ————————————————- Whereas the Old Great Game emerged out of strengthening of the Russian empire; the New Great Game arose with its demise. The severe reduction of the stern control Russia had maintained in the region, through the Soviet Union, lead to a power vacuum in the region. Since the independence of the Central Asian states, all the players of the New Great Game are competing to garner individual control and fill this emptiness.The countries that together comprise of Central Asia today include Uzbekistan, Turkmenistan, Tajikistan, Kyrgyzstan, and Kazakhstan. The region as a whole has historically suffered foreign domination, initially under the Ottoman Empire, and most recently being part of the Soviet Regime with Russia pulling the strings. ——————†”—————————- Furthermore, to confirm this conception of a New Great Game, one only needs to look at the reasons that have contributed to the world turning its attention to this region of the globe.The Central Asian Republics derive their importance through two major factors. The region on the whole has continued to have geostrategic value, not only due to its location at the center of the Eurasian landmass, but also due to the political significance of the countries that border Central Asia. Secondly, and possibly a lot more significantly, the region now also has massive economic implications for the whole world. ————————————————- ————————————————- Economic Worth of Central Asian Countries —â €”——————————————-Central Asia, comprising of Kazakhstan, Tajikistan, Turkmenistan, Kyrgyzstan, Uzbekistan, and the energy-rich lake called the Caspian Sea, owes its significance to its vast economic potential and its geo-strategic location and is fast becoming an economic center of the world. The region has a strategic location at the crossroads of Asia, Europe, the Persian Gulf, the Middle East, and the Far East; surrounded by some of the fastest growing economies in the world including China, Russia and India who are not only investing in the region but are competing for the leading role.From 2000 to 2009, foreign direct investment flows into Central Asia increased nine folds; while the region’s gross domestic product grew on average by 8. 2% annually. ———————————————â⠂¬â€- The most well endowed state in the Caspian region is Kazakhstan; ranked 6th  in the world in terms of natural resource reserves. Out of 110 elements of the periodic table, 99 were discovered in the bowels of Kazakhstan including oil, gas, uranium, zinc, tungsten, bohrium, silver, lead, chromites, copper, fluorides, molybdenum and gold.Moreover, it has proven oil reserves of 30 billion barrels, highest in the region followed by Azerbaijan which has 7 billion barrels. Turkmenistan has the world’s 4th largest gas reserves at 7. 5 trillion cubic meters while Kazakhstan and Uzbekistan follow close with 2. 41 trillion and 1. 84 trillion cubic meters respectively. Thus, collectively the Caspian region contains about 46 per cent of the world gas resources. ————————————————- ———————————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Pakistan as Player in the New Great Game ————————————————-Central Asian region is so important for world politics, the various players involved in this New Great Game are trying to gain a stronger foothold in the area. The six players broadly involved in the game, include the United States, Russia, China, Iran, Turkey, India, and of course Pakistan. The immense interest of Pakistan in the Central Asia Republics stemmed from the economic, geo-strategic, and political benefits these countries could provide to this struggling nation. Trade relations with these landlocked countries had the potential to be the sole solution for Pakistan’s economic problems.With the CARS having an annual potential market of $80 billion, Pakistan could exploit this untapped market to its advantage and improve its balance of payments. Along with cheaper imports, Pakistan could also benefit from transit income, by providing access through the Karakoram Highway, to its neighboring industrial giants: India and China. Similarly, keeping in mind the historical importance of this resource rich region, Pakistan could foresee the centre stage it could acquire in the energy war of the New Great Game by providing the shortest route for the Central Asian counties via Gwadar to the Arabian Sea.This would help Pakistan fulfill its long term energy needs, through projects such as the Turkmenistan-Afghanistan-Pakistan-India (TAPI) oil and gas pipeline. The 1735 km pipeline faces security challenges because it must cross Afghanistan and FATA. It is estimated to carry one trillion cubic m of gas over a 30 years period, or 33 billion cubic m a year. Furthermore, Pakistan’s electricity needs that are huge burden on its economic life could easily be lifted by access to abundant Kyrgyz hydroelectric power.Thus, favorable trade relations with th e region could result in a significant uplift of Pakistan’s strained economy. ————————————————- ————————————————- 6. CONCLUSION ————————————————- The 21st  Century is yet to see the unfolding of The New Great Game. With every country in this surge for power taking its own route, it shall be interesting to see the unfolding of the events.Russia continues to exert its importance in the region in political and economic domains while planning to maintain its stronghold in its backyard. Iran is making waves through its trade routes and with Iran; Central Asia can see many lucrative trading and pipeline options available through them. On the other ha nd, it may difficult for Central Asia to tilt towards Iran without displeasing the world hegemony, US that maintains its military presence in the region. Furthermore, both Turkey and India are also vying for influence in the region. ———————————————— Though Pakistan may face a number of constraints and obstacles in fulfilling its dreams of being a prominent player in the New Great Game, it can devise a policy that may ensure better results for Pakistan, if not the best. And peace and prosperity of FATA due to its geographical location will be the dominant tier of that policy. Kashmir is life line of Pakistan on eastern borders and on western border geostrategic and geopolitical importance of FATA dictates the economic future of Pakistan.